"Well known for "inexpensive and convenient living", Singapore has undergone significant changes in traditional eating habits over the past few decades as the society becomes more effluent and as quality food becomes more affordable in response.
"The major change has been from long hours of home-prepared meals to take-away or simply dining out at restaurants and fast food outlets"
For those staying-in, supermarkets and mega-chains have also improvised, adhering to the “quick and easy" theme in regard to food preparation and consumption. Meals ranging from frozen and microwaveable foods, instant foods, and even takeout bento rice (boxed rice meals) or meal portions can now be readily found and purchased.
The rising popularity of convenience food in Singapore could also be attributed to other factors; more women entering and staying in the work force; the number of singles escalating, the casual atmosphere of the eateries and diverse selection of foods available.
Again, conceived against these trends, the Quickbite fast-food chain concept caters for both "quick and easy" and "dining out" themes without compromise on food quality and nutritional value.
Another rising trend that Quickbite is ideally positioned to cater for is the bento culture which has in the recent past escalated in popularity due to the diverse selection of food types available. These offer higher nutritional value, better quality, tastier and more wholesome ingredients.
Most importantly, bento rice are priced reasonably. Before, mainstream bento customers consisted mainly of students and young adults who perhaps have tighter budgets.
However, this notion has very rapidly evolved, elevating bento rice into a different food class with consumers now perceiving it in amongst the very finest of Japanese authentic cuisine.
Quickbite, "LOVE AT FIRST BITE"